I’ve never been very good at choosing just one creative lane, and honestly, I don’t think I’d want to.

My expertise brings together branding, publication and editorial design, illustration and original Aboriginal artwork. I love moving between different kinds of projects and getting stuck into an idea. The variety is what keeps me curious.

My 5+ years working in-house taught me how creative work actually happens in the real world — amongst deadlines, stakeholders, competing priorities, approval processes and constantly changing ideas. Alongside that, I’ve spent years working independently with private clients, taking on freelance projects across all sorts of creative needs. Both experiences have shaped the way I work: big-picture thinking, lots of curiosity, and probably more attention to the tiny details than is strictly necessary.

Now, through my independent studio, I bring all of that experience together — the strategic thinking, the hands-on design, the real-world experience, the in-house reality checks and the curiosity to explore different ideas.